Apple Case Study

Question: Discuss about theApple Case Study. Answer: Deliberate vs. Emergent Strategic Development Process Deliberate strategic development process can be defined as a strategy where all the visions, objectives and intentions were taken in collective manner and are treated on a broader basis and then communicated to employees in detail within the organization to understand and also analyze the results (bodwell and chermack, 2010). On the other hand, emergent strategy is one where there is constant rise in the action of any company over a period of time even if there is adoption of explicitly intended actions and perfect example for this is when nature directly imposes an action and pattern on an organization. There was never any consensus about the approaches and which one is better than the other since each approach comes with its own set of advantages and disadvantages (bodwell and chermack, 2010). The scopes of operations are the key that decides different factors for the adopted strategies. Like for example, number of financial institution have very little choice however they also ada pt many deliberate strategies. The emergent strategy example is walmart where the focus has been on how the managers respond to the problems with the market place or technology. The deliberate strategy is mintzberg. In the end, determination should be considered as one of the most suitable strategy which is formulated for the management of the organization. In order to adopt deliberate set of strategies like planned strategies or imposed, it is possible that these approaches are implemented with the benefit of clarity of aim as opposed to emergent strategies where the main aim or intention is not clear. World bank for example is a financial institution and being a financial institution, the firm is entrusted with a lot of public funds which it make even more crucial to have a clear direction which is carefully communicated, planned and implemented with little room for change (wiesner and millett, 2012). This is done to achieve specific results which are based on customer satisfactio n, profitability and efficiency. With globalization and internationalization of businesses over the years, have some room for emergent strategies have become important. The financial and technological system is extremely dynamic by nature and at the same time it is fluid and very unpredictable. Therefore for companies like apple, where there is change in technology after every few months sometime days, there is a scope of many unforeseen events that may emerge and force companies to operate in the space to make all important adjustments which is aligned with present ground realities. Balance Scorecard Balance scorecard can be defined as a management system and strategic planning that is used a lot in business and government, and ngo worldwide that align companies to the strategy and vision of the company, also improve external and internal communication and supervise companies performance against any objectives (tayler, 2010). The concept was introduced by drs robert kaplan and david norton. The concept was considered as a performance measurement foundation that adds strategic different kind of measures for non-financial to traditional financial metrics. It is a tool for managers and the concept was coined in 1990s and the foundation of this concept is constructed deep down. The concept was applied on the general electric to test their performance with evaluation of the work of french process engineers in their early part of twentieth century (tayler, 2010). Selection of metrics is one of the most serious parts of whole process. So when metric is settled or fixed, it has an imprimatur from organizational point of view. If the company is limited to four to eight metrics from every perspectives and it is also important to make right choice. The company and the manager must decide that what should be included in the scorecard. This whole process requires a lot of disciplines from employees and the management. The company has managed to build an efficient and effective innovation based system in order to harness or based the whole creativity on its people and at the same time, stimulate new and innovative ideas that in totality can be streamlined with the whole design process and also successfully launch a profitable and new kind of innovations. How Innovative is Apple? Apple is a well-known company and is always considered as the number one innovation company all across the world. The innovation strategy adopted by the company consist of amazing new products and at the same time an innovative business models. The company has the capacity to deliver customer with the succession of presents that are great software that is placed in a beautiful hardware packaging (cusumano, 2010). The company is also considered as a pioneer of new business spaces and it helps in creating new niches in market. The company can create a game changing innovation like ipod, iphone and ipad and many more. As discussed the company is considered as a innovative leader in the world since the platform then have created and the pipelines that the company have build is pushing the pace of innovation to a new level. It is also important to understand that systemic innovation is actually a heart of the success of the company. Apple works across all kinds of traditional industry whe re all the efforts are directed for creating a successful innovative and eco friendly product. The company is in software, hardware, entertainment and logistics that have mastered different parts in these industries (gassmann et al., 2010). The app store for example, is worlds largest collection of applications for mobile. It offers hundred and thousands of ways to manufacture iphone in a more efficient manner. Steve Jobs as a Leader Steve jobs was the cofounder of apple and established it in 1976 and from there on built it in one of the most valuable company in the world. He is one person who showed the capacity to change seven industries animation, personal computing, music, movies, tablets, retail stores and digital publishing. Therefore, he is considered as one of the biggest innovators in the world. The complete essence of this person was his personality that was an integral part of his way of working (isaacson, 2012). He applied some normal rules and had the passion, intensity and at the same time extreme level of emotionalism that he brought to everyday life. He always believed in looking into the results and analyzing them and also getting the best people for the company and retaining them for a long period of time to get amazing things done (isaacson, 2012). Recommendations Following are the recommendations: - It is important to follow the path that steve jobs has set for the company and has its strategy for product on place at least for some time and slowly create a niche for themselves in the market. In many parts, apple still feels the same as it did when steve jobs was alive since the product is the same offered at same price (goldfayn, 2012). The company still believes in having a clear focus and simplicity on place. However, somewhere down the line, tim has changed the company by taking jobs advice and following the path of his instinct and what he feel is right for the company. Corporate culture: the company has invested a lot of time in teaching employees about the corporate culture of the company and process of decision making and overall history of the company (goldfayn, 2012). The company must diversify in other segments as well. Like they have done it by producing the watch however, the company will have to explore more options. There is a rumor about the apple car where the company is trying to explore the option and there is also a rumor that they are hiring people in this category (richtel and chen, 2014). Reference Bodwell, w. And chermack, t.j., 2010. Organizational ambidexterity: integrating deliberate and emergent strategy with scenario planning.technological forecasting and social change,77(2), pp.193-202. Tayler, w.b., 2010. The balanced scorecard as a strategy-evaluation tool: the effects of implementation involvement and a causal-chain focus.The accounting review,85(3), pp.1095-1117. Cusumano, m.a., 2010.Staying power: six enduring principles for managing strategy and innovation in an uncertain world (lessons from microsoft, apple, intel, google, toyota and more). Oxford university press. Isaacson, w., 2012. The real leadership lessons of steve jobs.Harvard business review,90(4), pp.92-102. Goldfayn, a.l., 2012.Evangelist marketing: what apple, amazon, and netflix understand about their customers (that your company probably doesn't). Benbella books.